Young people and small business, hispanic woman at work as fashion designer and tailor, looking at sketches of new collection in atelier

6 Ways the Fashion Industry Can Respond to Inflation in 2023

Prices are rising. Interest rates are increasing. Brands across the fashion industry have less margin due to rising prices across most categories. Since the fashion industry has long buying and merchandizing cycles, fashion businesses that take action now to address these factors will be most successful in the short- and long term.

Consider consumer spending trends, regional inflation effects, and your business model when planning the 2023 strategy for your fashion business. We’ve identified six key actions you can take to optimize your approach.

What are consumer spending trends in 2023?

Overall, consumers are spending less and selecting more value-conscious options.

  • Current Consumer Spending Trends

According to the most recent Consumer Pulse Survey, 37 percent of consumers plan to spend less on discretionary items. Seventy-four percent report trading down when they shop.

  • Risks of Ignoring Current Consumer Spending Trends

Without a clear strategy to address the current economic climate, you could negatively affect your margins and performance for years to come. Here’s what to do to optimize your fashion business for success in 2023.

How is inflation affecting various markets worldwide?

Although inflation affects the world, regional factors often affect fashion brands. Your business will need to consider its regional exposures to develop the most effective strategy for 2023.

  • Inflation in the United States

In an attempt to reduce inflation, the Federal Reserve continues to raise interest rates in the United States. Private sector wage increases in the US outpace those in other regions, which may indicate inflation will continue longer than in other areas.

  • Inflation in Europe

In Europe, increasing energy prices significantly affect inflation. These effects may change quickly when the results of the war in Ukraine resolve. Fashion businesses with costs in US dollars and sales in euros will also need to consider the effects of currency fluctuation.

  • Inflation in Asia

Although Asia is not experiencing inflation to the extent of other regions, economic growth is slow. Rising US interest rates and high commodity prices also affect the region’s financial health.

  • Inflation in Latin America

Some Latin American countries are experiencing little inflationary risk. Others are implementing strong monetary responses to mitigate inflation’s effects.

How is inflation affecting the fashion industry?

Inflation affects various fashion businesses in different ways. Generally, fashion businesses affected most by disposable income are experiencing the most significant impacts.

  • Effects on Luxury and Affordable Luxury Brands

Many luxury and affordable luxury brands remain relatively unaffected by current inflation. LVMH, which owns Christian Dior, Fendi, and Givenchy, reported 20% organic revenue growth in the first nine months of 2022.

  • Effects on Premium Brands

Premium brands are affected by both inflation and consumer income. Value-conscious consumers select value, off-price and private label options instead of premium brands. Higher-income consumers generally continue selecting premium brands.

  •  Effects on Value Brands

There are several opportunities for value brands as consumers become more price-conscious. Consider offering more private-label products instead of brand-name. Meet shifting consumer demands by implementing an agile product design strategy.

  •  Effects on Discount Brands

Discount brands will likely see demand increase, especially from lower-income consumers. Consider purchasing low-cost inventory from retailers experiencing economic pressure.

6 Ways Fashion Brands Can Respond to Inflation and Current Economic Conditions

Although inflation is rising and consumer spending is falling, you can take steps now to position your fashion business for success.

Strategy 1: Maximize productivity in three key areas.

As prices rise, productivity becomes increasingly important. Make sure you examine these key areas:

● Review cost bases and supply and distribution networks. Look for opportunities to increase efficiencies.

● Reduce distribution overhead. Relocate distribution centers or use third-party logistics and supply-chain-as-a-service providers.

● Define key performance indicators (KPIs) that track customer behavior so that you can respond quickly to behavioral changes.

Strategy 2: Update your assessment and category strategy.

Consumers are increasingly value-conscious. For 67 percent of customers who tried a new brand, the value was the reason they switched. Be sure to consider the following to respond to consumer behavior effectively:

● Revise assortments and review entry-level price points.

● Increase private-label offerings.

● Use data to drive decision-making. Determine where customers are price-sensitive, and develop a response.

Strategy 3: Reprice strategically.

Sweeping price increases across all categories can decrease customer trust. Consider the following targeted approaches instead:

● Offer personalized promotions and loyalty incentives.

● Reprice by customer and product segment.

● Consider absorbing some higher costs in the short term.

Strategy 4: Review discounts and promotions.

Use data to guide decisions about pricing and promotion. Be sure to utilize data for the following:

● Manage inventory surplus and margins effectively.

● Analyze perceived value.

● Determine which attributes are valuable to consumers and make decisions accordingly.

Strategy 5: Upgrade your labor model.

Review your business model to find savings opportunities for labor costs are increasing. Ensure you examine the following:

● Labor allocation and scheduling

● Employee experience

● Recruitment and talent analysis

Strategy 6: Grow internationally without additional investment.

Many online stores focus on selling only to markets in the US and Canada. Take advantage of a worldwide market and increase growth by:

● Avoid hefty shipping fees and extended shipping times with BorderGuru’s low express shipping rates.

● Eliminate hassles at customs by seamlessly calculating and paying customs and duties seamlessly in real-time at the point of sale.

● Simplify customers’ shopping experiences and increase sales with simple checkout processes, no matter the customers’ locations.

Next Steps for the Fashion Industry in 2023

Current inflation and economic uncertainty affect the fashion industry. Fashion businesses that utilize short-term strategy, flexibility, and fast decision-making will be the most successful.

Ready to explore frictionless global logistics and expand your international reach? Book a call to learn more about BorderGuru and how you can convert your international traffic into loyal customers now


6 Ideas to Maximize Your Online Sales on Valentine’s Day

Valentine’s Day, also known as the most lovable holiday, is around the corner. In the last few years, it has become a very profitable date for e-commerce in the US and worldwide.  

This particular Day was initially celebrated mainly by couples, but over the years, it has evolved into friendships, family, pets and self-love. Every year millions of dollars are spent on gifts such as flowers, cards, chocolates, jewelry and apparel.   

Here are some ideas for your business to maximize sales on Valentine’s Day worldwide, so go and spread love while you get your online shop ready to succeed!  

1- Get your website and social media themes ready   

To fully immerse your brand into this holiday, your website and social media must be fully decorated with Valentine’s themed colors and ensure that they are consistent with your brand and content. Great content that can be put up on social media and the website are gift ideas, Valentine’s inspired outfits or makeup ideas, a decorated banner that clicks on unique Valentine’s products or content, a concise Valentine’s Day message around the website and social media. Make it easy for your audience to buy from you what they need for this Valentine’s.  

2- Start your marketing early   

Do not wait until the last minute to promote your unique Valentine’s products and discounts. Remember that the best way to maximize sales is to strategize how you want to promote your brand and products. Planning will help you make the most of the days before February 14; once the Day comes, it will be easier for customers to remember you. So, start sending emails, newsletters, social media content, advertising, etc. now, and you have a higher chance of a successful holiday sale.    

3- Offer limited edition products   

We all like limited-edition products, which makes us all feel special. This creates a sense of urgency to have Valentine’s effects that not everyone will have. If your brand can do this, it is a great marketing strategy that can help you get more sales. As a reminder, if you decide to do this, promote it as a limited edition. Make sure your audience knows it and it can be easy to find.   

4- Run limited-time discounts   

This is another excellent marketing strategy and is popular, as brands tend to do so in the most profitable celebrations. Do not miss out on this, and make sure your brand promotes special discounts/specials. For example, some brands offer discounts, and others a gift for every X amount spent. Check and plan what works best for you and your target audience. The goal is to make the most of the holiday to increase sales and brand awareness.   

5- Do not forget to target singles   

Valentine’s Day was initially popular with couples to show their love for each other. Still, now more people celebrate more than just romantic relationships, such as friendships, valentines, family, pets and self-love. It is crucial to maximizing sales to promote a message and related products. For example, if you sell skincare, you can encourage pampering self-care or spa day with girls. The idea is not to miss out on these potential sales.   

6- Promote shipping deadline for customers to receive orders on time for the holiday   

As an e-commerce brand, shipping during this holiday is very important and goes hand in hand with your early marketing. Since it can be a busy delivery date, communicating in advance the deadline for customers to receive their orders on time for the holiday will create a sense of urgency and trust due to transparency. Be careful not to make false expectations about the shipping time, as your customers will appreciate your clarity.   


Our BorderGuru Cross-border Solution can help you be transparent about your shipping, taxes and duties, and delivery time, as everything is calculated and displayed at checkout. Our solution can help you reach millions of potential customers worldwide, as we are available in 200 countries.   

Are you ready to succeed on Valentine’s Day? Contact us now to discuss your international goals and get started.   



How to thrive in during 2023 economic downturn

It’s a new year full of opportunities for personal and professional growth. As we know, inflation has become a trending topic, but do not be discouraged. E-commerce will continue to grow, and so will the opportunities. As shown in the graph below, e-commerce will continue to grow to $5.42 billion in 2025.   











Although 2023 does come with its own set of challenges, we must have a strategy set up with a strong partnership that understands the international market.   

Here are some strategies your brand can implement to remain competitive during this challenging time.   

Supply Chain 

  • Plan to hold more inventory  

The Russia-Ukraine war has caused many disruptions to the supply chain, leaving companies with difficulties meeting consumer demands.  

For this reason, it is key for brands to carefully analyze the amount of inventory needed to keep their best sellers available and customers happy without overstocking. Keep in mind that consumers are more price sensitive at the moment, so having available the products they want from you will keep them from going elsewhere.  

  • Variety of Suppliers 

With how the economy impacts the price of primary resources and transporting goods, it is essential to diversify your supply chain more than ever. You can get your products from multiple suppliers, countries, or, if possible, from closer to home. This way, you can find ways to be more cost-effective. Since 2022, around 31% of Shopify merchants have started doing so.  

  • Lower return rates 

Returns are inevitable in e-commerce, and the rate depends on the market. In some countries, people are more used to returning unwanted items than others. However, there are ways to reduce the return rate, helping you grow customer satisfaction and lower expenses. This is because when you get a returned item, it costs to transport, replenish or dispose of it.  

Some ideas are to be transparent about how the item looks, its size, pictures with diverse models, trustworthy customer reviews, and videos showing how the product looks or how to use it.  

Customer Loyalty  

Customer loyalty is the key to success beyond mere survival. Here are some ideas to keep the cash flowing while ensuring customer loyalty.   

  • Price strategically 

In the case of prices, this has increased due to inflation, leaving brands no choice but to improve their product prices. In some cases, brands can lock their prices for a certain period to get as many sales as possible, but this is not always sustainable. This is why brands must focus on investing in customer loyalty. If brands build strong customer relationships in the long run, it pays off more and is more sustainable for the business. It is cheaper to sell to a returning customer than a new one. There is also a higher possibility of a loyal customer completing a transaction 60-70% than a new customer 5- 20%.   

For example, loyal customers are more willing to keep buying from you if you need to increase prices due to the current economic situation. Around 40% would do so, even if there were cheaper options. They can also help you gain new customers, as 60% are willing to recommend a brand to which they are loyal. 

  • Upgrade online store shopping and shipping experience  

As competition for consumer attention increases and becomes more challenging, finding ways to differentiate your brand, products, and online shop from competitors is essential. Here are some measures you can take to improve your online store’s shopping and shipping experience.  

    • User experience   

Your online store should always work best and provide the best possible user experience. To improve it even more, you could display your products in a way that looks like a window shop, which inspires your users to buy from you. Also, communicate clear information about your brand and products. It is important to emphasize the value that differentiates your brand from competitors. Of course, do not forget that your website must load in less than 3 seconds on any device. Otherwise, you will miss potential customers. 

    • Social commerce  

Now more than ever, integrating social media with your online store to provide a more cohesive online shopping experience is essential. Many consumers, especially from generation Z (1997-2012), visit social media to look for products rather than search engines. They also prefer to contact brands via social media rather than by email or phone. To capitalize on this opportunity, your brand should offer real-time chats and a shoppable button that takes you to the product on the website to complete the transaction. You can also take advantage of live shopping or shoppable videos.   

    • Cross-border solution  

Although the economic situation is global, it affects each country differently. Therefore, to have higher chances of growing, reaching more customers worldwide is the answer. Selling internationally comes with hurdles, so working with a cross-border solution like BorderGuru will help you achieve your goals without having to deal with them on your own. Our solution will provide your customers with customs-cleared orders that will enhance their shopping and delivery experience, as they will not have to worry about unexpected fees.   

Learn more about the benefits of using a cross-border solution to sell internationally in our blog.   

  • Offer discounts to promote loyalty and spending.  

As mentioned, it is cheaper to sell to current customers than new ones, and offering discounts or specials like bundles or free little gifts for a certain amount purchased is a simple way to give customers a price break and a quick business cash injection. This also helps customers feel valued and creates customer satisfaction, retention and re-purchases.   


  • Share user-generated content   

Given that social media advertising costs are rising and customers care about genuine reviews, sharing your customers’ content about your brand or product is the best thing you can do. As a quote from the co-founder of Orbit Media Studios, “When you say it, it’s marketing. When your customer says it, it’s social proof.” So, this year, ensure you’re constantly in touch with your customers so that they can help you promote your product and brands and attract new customers. BorderGuru Marketing services can help you with all your marketing needs to improve brand awareness, positioning, customer reach and sales.  

  • Work with creators   

 Younger generations love influencers, so this is still a perfect marketing strategy. Working with influencers who align with your brand values and have followers who are your target market can pay off.   

  • Collaborate with other brands   

Currently, collaborating with brands with products related to yours can help you reach a new audience. For example, if you sell women’s clothing, working with a makeup brand for consumers to complete the look can help you increase your customer-based and brand awareness. Ensure the other brand aligns with your values and a target market that resonates with your brand.   


In summary, we are trying to say that there are still ways for your e-commerce brand to survive the economic crisis and achieve growth. Yes, your business must adapt to the changes. Still, if you do it strategically, it will help you get through this situation and continue to be profitable and grow even more.   

Therefore, it is important to make the decision now to work with BorderGuru, a single partner, to help you achieve your international goals. Diversifying your market will allow you to gain new customers that can convert into loyal ones, increasing your sales.   

BorderGuru’s cross-border solution provides you with all the tools you need to grow your business internationally and reach millions of customers in 200 countries. We have the experience and infrastructure supported by one of the best logistics companies, Hermes.   

Contact us now and start achieving your 2023 business goals!   


international e-commerce shopify sellers

Shopify Plans Update for Carrier API Integrations

The global e-commerce industry continues to grow, offering brands an excellent opportunity to increase customer reach without physical presence.  

Platforms like Shopify exist to offer brands of all sizes the opportunity to sell online. For a cross-border solution, BorderGuru (similar to Shopify Markets) helps democratize international sales and allows companies to expand easily internationally.  

If you own a Shopify store, there will be some changes in 2023. One of the most important ones for cross-border sales is that now to use carrier integration apps, you should have Shopify Standard, Advanced, or Pro plans.  

This blog explains what you need to do cross-border and take your business to the next level.  

Let’s start by understanding what Carrier Service API apps (Third-Party Calculated Rates) are and how they can help you sell internationally.   

In Shopify, Carrier Service API apps come from third-party providers and can be integrated into brand stores to help them sell internationally. For example, some can calculate shipping, delivery time, taxes and duties, and provide other necessary tools to do cross-border, such as HS codes.   

BorderGuru Cross-border is a third-party carrier app that makes seamless international shipping possible. It can be integrated into your Shopify store in 5 minutes, at no cost, transaction fees, or initial investment.   

Main Features   

  • Integrates easily with your Shopify store in 5 minutes 
  • Gives access to reduced shipping rates (up to 70% lower than the most common carriers) 
  • Calculates and guarantees taxes and duties at checkout for free  
  • Handles legal and VAT for 200 countries  
  • Provide HS codes for free   
  • Free detailed tracking from the first to the last mile at all times. 

Learn more about the top benefits of using a cross-border solution to sell internationally in our blog.   

We have created a summary of Shopify plans that allow Shopify Markets + API Carrier apps like BorderGuru to sell and ship internationally. 

Shopify Standard

This plan is for businesses experiencing traffic and sales growth and looking to step up and increase their customer reach. It offers all the features of the basic plan, along with lower credit card rates and transaction fees. It also gives you access to Shopify Markets and third-party calculated rates for international commerce. Starting in 2023, Shopify offers a 50% discount on the first year (paid annually). 

  • Cost per month $79 
  • Online credit card processing fees: 2.6% + 0.30 per transaction

Shopify Advance 

Shopify Advance helps growing businesses find expansion opportunities with analytics. It offers all the features of the Basic and Shopify plan, along with lower transaction fees, 15 staff accounts, international commerce through Shopify Markets, third-party calculated rates and more. Starting in 2023 Shopify is offering a 50% discount on the first year (paid annually). 

  • Cost per month $299
  • Online credit card processing fees: 2.4% + 0.30 per transaction

Shopify Plus  

This plan is for high-volume merchants, who need advanced features and customization to continue growing their business. For example, businesses that make $1 million or more in sales per year can be a fit. Shopify Plus offers a very low credit card payment fee and all the features and perks of Shopify advance, plus a dedicated account manager, premium support and more.  

  • Cost per month starts at $2,000 per month 
  • Online credit card processing fees: 0.15% per transaction for third-party payment processors and 0% using Shopify payments

Suppose your business is getting high international traction and you have not yet done so. In that case, you should consider moving your plan to Shopify, Advance, or Plus depending on what makes sense to your business size, and start converting your international traffic into loyal customers using a third-party carrier app like BorderGuru.   

Open your business the opportunity to expand and sell internationally without complexities or the need for additional resources. Having access to our app will benefit your business and your international customers. Give them the best checkout experience by being transparent about shipping, taxes and duties, and offering them customs-cleared orders. Implementing this will enhance the shopping experience, increasing trust and returning customers.  

Start your international journey with us and sell in 200 countries now! Contact us now to learn more about how our app works and is set up in your Shopify store.   

Markets pro

Shopify Markets Pro- Advantages and Disadvantages

Now more than ever, international sales have become easier and more accessible for any size of company. Many solutions are available to help enhance global sales, but deciding which is best for your business can be overwhelming. In the end, the purpose of all these solutions is to democratize international sales.   

In September 2021, Shopify launched Markets, a tool that allows merchants to better manage foreign domains, regional pricing, translations, and currency conversion. The objective is to improve the user experience regardless of their location. In September 2022, Shopify launched Markets Pro, the next step to improve the purchase experience by offering international shipping to several countries. But you might wonder if it suits your business or if you need those features and the costs associated with this service. Here we present the most relevant details about Shopify Markets Pro and if this can benefit your international business so you can decide for yourself what works best for your brand expansion goals. 

What is Shopify Markets Pro? 

Shopify Markets Pro is a cross-border solution service that allows Shopify merchants to sell and ship internationally more efficiently, reducing the complexity of cross-border selling. This solution was designed mainly for small-medium brands that do not have the logistics infrastructure to expand internationally seamlessly, allowing them to implement an easy process to fulfill international orders to 136 counties. 

Main features

  • Currency conversion and local payment methods
  • Calculation of taxes and duties at checkout and offering DDP shipping 
  • Fulfill international orders natively in Shopify or through third-party partners
  • Access to discounted DHL shipping rates
  • Translation of websites to local language & domains management


  • International customers can get a localized experience buying in their currency and standard payment methods. Including Shopify payment
  • Seamless integration. This solution is easy to install, in a few clicks, you can get it running.
  • Easy access to negotiated DHL international shipping rates. If you integrate DHL Express, your user may get DHL total rates.  
  • Management of all international stores on the same platform  
  • Higher potential to increase sales
  • The easy shopping experience for you and your international users. Your customers will enjoy shopping and know how much they will pay for shipment and import fees at checkout, with no surprise fees when they receive the order.


Shopify Markets Pro also involves several external services and partners to run. This makes Markets Pro complex to run in the back end and comes with a price. These are some of the fees associated with using Shopify Markets and Markets Pro: 

Using the regular Shopify Markets features generates these fees:

  • 1.5% fee per order when duties and import taxes are calculated
  • 1.5% per order when currency is converted with Shopify Payments

 Using the Markets Pro DDP features generates these fees: 

  • 6.5% per transaction fee. Although there is no contract or monthly fee for using Shopify Markets Pro, merchants must pay this fee.
  • 2.5% currency conversion fee paid (automatically added to the product price)

Does Shopify Markets Pro increase your international sales?   

Selling to multiple countries and scaling internationally is a great opportunity. Mainly if you sell from the same store and use an all-in-one solution that localizes storefronts, calculates duties and taxes, international compliance handles all complexities, and makes shipping more cost-effective. But the most critical variable here is the shopping experience. A study by the Baymard Institute found that almost 70% of online shopping carts are abandoned, and 55% are due to high extra costs at checkout. International customers are generally charged high shipping rates, import fees, and additional cross-border fees like Shopify Markets Pro, which could increase the order cost to up to 100% of the product price.

At BorderGuru, we believe international customers should be encouraged instead of being charged for buying from a foreign brand. Based on this mission, BorderGuru provides online stores with the easiest cross-border solution that includes the main Shopify Markets Pro features, without any fees for you or your customers. The BorderGuru Shopify App enables your brand to expand internationally to more than 200 countries without any hurdles, tax filing, complex processes, international shipping surprises, or any additional fees.

Here are the main features of BorderGuru:  

  • Integrates easily with your Shopify store in 5 minutes
  • Gives access to reduced shipping rates (up to 70% lower than the most common carriers)
  • Calculates and guarantees taxes and duties at checkout for free 
  • Handles legal and VAT for 200 countries 
  • Provide HS codes for free  
  • Free detailed tracking from the first to the last mile at all times. 

Offer the benefits of selling easily to your international customers with customs-cleared orders and without surprise fees at delivery while making selling internationally easier for your business. Contact us now for more information about how our app works and is set up in your store.   

Cross-border Shipping

Top Benefits of Using a Cross-Border Solution for E-Commerce Brands

As we are aware, the global e-commerce industry continues to grow. It has created endless opportunities, especially for small businesses (SMEs). Without significant investments, they can reach a larger audience, leading to positive results such as increasing brand awareness and sales.    

Within e-commerce, selling internationally, what we call cross-border, has also grown, and it continues from $579 billion in 2019 to $719.02 billion in 2021 and is expected to reach $2.25 trillion in 2026. This shows the enormous opportunity brands must expand their international footprint, and what is better than to do it with the help of a cross-border solution so you don’t have to deal with the hurdles that come with it.    

Below you will find the top benefits of working with a cross-border solution company and how BorderGuru Cross-Border can fit your brand’s international goals.

Reduce Costs 


By using a cross-border solution, e-commerce merchants can save money in the logistics process, from the shipping price to warehousing and lower shipping costs. On top of that, brands do not require to invest in infrastructure or any initial inventory; costs only incur when sales come in.   

Borderguru is a cross-border solution that can offer your brand excellent logistics infrastructure, so you can reach your customers worldwide and offer competitive rates that will make you and your customers happy. With our solution, you do not have to pay commissions, and there is no minimum order requirement to use our service.   


Increase Efficiency 


A cross-border solution can help you make the process of shipping internationally smoother and less time-consuming for your business. You can put your resources to work on other areas of your business-like marketing research, sales and marketing strategies, and even product development.   

For example, BorderGuru Cross-border solution simplifies the process of all international orders like any other domestic, without investing any extra resources or changes in your daily operations.

Legal Compliance


Working with a cross-border provider can make your international journey experience easier for your business by providing HS codes or if you require the UK VAT and IOSS when selling to the European region. And it takes care of tax filing, so you do not need to worry about legal compliance in 200 countries. With Borderguru, you are fully covered on this.  


Improved Customer Service



A cross-border solution will help you improve your brand’s customer service by providing precise and timely tracking information on orders. With some solutions, you also can offer Delivered Duty Paid (DDP) so that your customers do not have to worry about surprise fees at the time of delivery.   

BorderGuru guarantees them in addition to providing end-to-end detailed tracking information and calculating duties and taxes at checkout. So, neither you nor your customers must worry about paying more if taxes and duties rise after being paid at checkout. BorderGuru will take care of it. This will also contribute to increasing customers’ trust and loyalty.  


Join us for a 15-minute demo to discuss your international goals and how we can help you achieve them with our Cross-Border Solution. BorderGuru is powered by Hermes Group, with over 40 years of experience in consumer deliveries, more than 1 billion parcels per year shipped worldwide, which allows us to provide you and your customers with the best international shopping and shipping experience.

Shipping, delivery and logistic concept. Earth and cardboard boxes on laptop keyboard. Online technology. 3d

5 Tips to Consider for a Successful Cross-Border E-commerce Strategy

As cross-border e-commerce sales continue to grow, more online brands are open to expanding into new markets. As we know, this is not easy and requires a lot of research, planning and preparation. We can also agree that international expansion is not for every company, but it can offer excellent opportunities to increase sales, brand awareness and customer reach.   

If a brand is confident that international expansion is the right thing for them, we share five tips to consider to start and continue to grow and scale its business internationally. 

1- Previous research: Know where your demand is and get to know your target market 







When a company wants to expand internationally, it is essential to understand where the demand for the products is and consider the markets that have the potential to continue to grow. For example, you can find more information on our blog “Top Countries for US Fashion Brands to Expand Internationally” to find out where US fashion brands can grow their international footprint.   

It is also essential to find the specific target market, then to research as much as possible about it, from language, age, taste, and use of social media to cultural customs, so that the company can effectively communicate the brand proposition and products. This way, it will have a higher chance to penetrate the market and eventually continue to grow successfully. 

2- Use data in your favor to make informed decisions  

Successful brands that continue to be competitive and grow have a system to collect data from their website and social media. For example, buying behavior, opinions, reviews, etc. These brands use this data to make informed decisions about what aspects should be improved and should invest in growing, whether in marketing campaigns, new product launches, inventory, etc. 

When looking at consumer data, the main questions are: Where do the opportunities for the brand to grow to lay? And what areas of the business need to be improved? 

3- Create a seamless user experience

For an e-commerce business to continue to grow, brands should prepare their website’s technical and design features. It is crucial to constantly test the website and listen to users’ opinions to make improvements that can lead to positive results. These improvements can be made in the shopping cart, product pages, or loading time. You can find more tips on our blog, “Top 5 Actions You Need to Take to Reduce Shopping Cart Abandonment.” 

Regardless of what it is, the aim should be to make the shopping experience as seamless as possible to achieve high conversions. Ultimately, what consumers see and experience influences conversion.  

4- Prepare your logistics process before expanding  

Logistics is as essential as any other aspect of the business. One of the most important because without it, an e-commerce brand can’t deliver products sold to its customers. Logistics is also part of the shopping customer experience, so if the brand is not ready to offer the best possible experience for them, they will look elsewhere.   

Finding the right cross-border shipping solution can be tricky, but once you do, it can play a significant role in your international growth journey. Offering the best possible shipping experience means being cost-effective and convenient to customers. BorderGuru is a reliable Shopify app that, as part of Hermes, a global logistics champion based in Germany, can offer competitive shipping rates and calculate tax and duties for 200 countries at checkout so your customers do not receive surprise fees at delivery.  

If you work with a 3PL company, BorderGuru also covers your cross-border needs. Find out more about how our solution can be strategic for your brand in our blogA 3PL Guide: Third-Party Logistics Companies Advantages and Disadvantages.” 

5- Have in place metrics to measure performance  

As already mentioned, data can benefit companies and lead to sustainable long-term growth. Therefore, having a process to measure business performance is a way to collect insightful data to decide whether something is working or needs changes and to find new opportunities. In addition to sales numbers, brands can also measure their social media pages, such as the number of followers, likes, comments, reach and clicks to visit their website.   


Brands looking to grow internationally turn to Borderguru as a one-stop solution that can help their business ease international complexities and offer their customers the best shipping experience. We handle everything from product mapping, tax and duty calculation, filing, and more.   

Are you ready to grow internationally? Start now by contacting us.   


Asia pacific christmas

Top Holidays 2022 in Asia Pacific for e-commerce brands to succeed

What is better than getting to know your customers in the Asia-Pacific region and successfully thriving on these holidays in these markets? Stay here and learn more about Australia, Japan, and Korea’s most important shopping days of this holiday season. From Halloween to Christmas to New Year, and between unique holidays, mark your calendars and prepare to market your products appropriately to increase your sales potentially!  

Don’t forget to read further tips on our previous blog, “6 Tips to Prepare Your E-commerce Store for Holiday Season,” to help you stand up these holidays.  



Holidays in Australia, Japan and South Korea 


31st Halloween: This holiday has become popular due to the influence of Americans and Europeans and has gained popularity among younger generations. Costume parties, themed bakery items and products are standard on this day. As for online brands, it is crucial to offer special deals to increase profits and gain brand recognition.   


25th Black Friday & 28th Cyber Monday: These are annual sales that online brands cannot miss. They have become more prevalent in recent years, and intelligent shoppers from these countries mark their calendars and show up to find the best deals on products they love. As they actively look and buy, it is a fantastic time to run campaigns with great deals that draw attention to your shop, raise awareness and potentially increase sales. 


Apart from the holidays listed above, here are the holidays unique to each country, Australia, Japan and South Korea. You can discover briefly how they celebrate them, so you can decide how best to market your brand and products to any of these markets.  





Australia is in the southern atmosphere, meaning the seasons differ from the United States. September to November is spring, and December to February is summer. Remember this when you consider the products you will offer to the Australian market.    


1st Melbourne Cup: This is a day celebrated mainly in Melbourne and the Victoria area. But it has spread across other cities. There is a big horse racing event; people love to buy related products, such as hats, accessories, and clothing. This can be a good opportunity for online brands that sell Western-style fashion and offer special discounts to connect and resonate with their Australian audience.   

8th Click Frenzy – the Main Event: This day is like Cyber Monday, but it only happens in Australia. Many shoppers are waiting on this day to find good deals and discounts. People often sign up for online shops participating in this holiday to find the products they love at a meager price. US brands seeking to gain popularity in this market should not miss this opportunity.   

11th Singles Day: This popular Chinese anti-Valentine Day celebration has become popular among Australians. People celebrate it by buying presents for friends, family and themselves. It is vital for US brands that want to appeal to consumers to partake in it by offering discounts and branded packaging with the message of Singles Day and self-love.   


22nd – 24th Pre-Christmas sales: These days are used to prepare people for Christmas and get more involved in the festivities. Due to the busy logistics schedule, it may be late for online brands to get orders on time for Christmas, but that does not mean they can’t take advantage of these days. For example, offer special deals for after-Christmas delivery and continue to raise brand awareness through Christmas-related marketing campaigns.   

25th Christmas Day: Let’s not forget that summer is on Christmas, so this day is to celebrate with family and loved ones with presents, decorations, barbecues, and outdoor activities. Turkey is famous; some families have lunch and dinner outdoors and travel to the beach or countryside.   

26th Boxing Day sales: This is another popular day for online and offline retailers to profit from, as it is a busy shopping time when consumers expect special deals. Cash on the opportunity by participating in it. 

31st New Year’s Eve: More than a shopping day is a day to celebrate the end of a year and the beginning of a new one. In the big cities of Australia, there are significant events with fireworks and performances. Since summer, many people go on boats, visit the beach, and organize outdoor activities to celebrate.   


1st New Year’s Day: This is a day for people to rest and prepare for what’s coming ahead in the new year. It is an excellent time for brands to convey positive and motivating messages and present their products as a tool for their customers to achieve their goals and aspirations in the new year.   

26th Australia Day is a national holiday celebrated like the Fourth of July. Family and friends gather to celebrate being an Aussie. Some people have barbecues, go to the beach, play cricket in the backyard, and be outdoors, as it is still summer. For brands, this is the time to create brand awareness with a message of congratulations and to have some special offers and bundles.   





23rd Labor Thanksgiving Day: This day is a special one to celebrate workers in all sectors. It is common for children to make cards and small gifts to thank community workers, such as firefighters, doctors, nurses, and police. People often talk about their achievements and objectives. This can be a beneficial day to raise brand awareness by participating in congratulatory marketing campaigns.   


24th Christmas Eve: The Japanese take this day as a second Valentine’s Day. They believe this day is more about celebrating love and happiness, as is shown in American films. Therefore, this day is for couples to spend it together and exchange presents. It is also common in the workplace to give gifts to colleagues. As for families with children, there is a family dinner where KFC chicken has become popular, and children receive gifts from Santa. Brands should be prepared accordingly to profit from this day and communicate the Christmas message localized to market beliefs.   

25th Christmas Day: Most people go to work. Christmas decorations exist in major cities and themed parks, such as Disney, Tokyo, Universal, or Hello Kitty. Some people have dinner together as a family.   

31st New Year’s Eve: The Japanese use this day to clean up their homes as a ritual to start a clean new year, including cleaning their minds and past worries. It is common to have traditional foods surrounded by family and after watching popular Japanese shows at dinner. As far as shops are concerned, they tend to do the same by selling seasonal stock in surprise gift bags, which are very popular. As an online shop, you can hop on this trend.   


1st New Year’s Day: This day is full of traditions; for example, watching the first sunset, children receive envelopes with money, traditional food, and visit the temple. The New Year is essential for the Japanese, as is the celebration of new beginnings.   



South Korea 



3rd National Foundation Day (Gaecheonjeol): This is a national public holiday celebrating the creation of the first Korean State, the result of Korea. Many people gather at the Yeouido Han River Park in Seoul to watch large fireworks displays. There are also other fireworks displays across the country. As a foreign brand, it is crucial to participate in this day to connect with your Korean customers through appropriate communication campaigns to stay current with the important Korean holidays.   


24th & 25th Christmas: Christmas Eve and Day are dates in Korea to celebrate with family, friends and lovers. It is not a holiday where people tend to travel to their hometowns but celebrate with happiness and love wherever they live. Some couples take these days to celebrate love, just like Valentine’s Day. Other families eat traditional Korean food, such as bulgogi (marinated beef) and bokkeumbap (fried rice). Although it is not yet a huge deal to exchange gifts, as in other Western countries, it is increasing in Korea. Now, money is the most popular item. As a foreign e-commerce brand, you need to understand the desires and favorite products of your Korean customers to capitalize on this holiday so that you can plan marketing communications and deals accordingly. As an idea, you could start with deals for a couple of gifting.   

31st New Year’s Eve: This is the night Koreans welcome the New Year, following the Gregorian calendar, as Western countries do. From around 11: 00 to 1: 00 a.m., a significant event takes place in Boshingak, Seoul. This event is broadcast on national television and consists of ringing the bell 33 times at midnight. There are fireworks at the Lotte World Tower, Seoul’s tallest building. In addition, people tend to watch the first sunset on Achasan Mountain in Seoul.   

It is indeed a day of celebrations. It is time for brands selling to Korean consumers to catch their attention with related marketing communications campaigns and product bundles to promote the New Year.   


1st New Year’s Day: The government granted a three-day holiday. It starts on January 1st until January 3rd and is celebrated more casually with immediate family or friends. Some families send New Year greeting cards to loved ones. There are also traditional food, gifts, and resolutions. And every Korean, regardless of his birth date, turns one year on this day. Nowadays, it is more of a symbolic collective birthday. There are many ways to celebrate this day. As an e-commerce brand, understanding its meaning can help you connect better with your audience and create brand awareness and potential sales.   

21st – 23rd Seollal (Lunar New Year): Korea has its own Lunar New Year celebration. It lasts three days, the day before the 21st, the 22nd of New Year, and the following day. This is a time to spend with family, and many people visit their hometown. It is also time to pay respect to family members and ancestors. The main day on the 22nd is about giving gifts, wearing the traditional colorful costume called Hanbok, eating traditional food such as Tteokguk (rice cake soup), and playing classic games with the family.  

As a foreign e-commerce brand, it is a holiday to be aware of and take it to connect your brand and products with your Korean consumers and build your sales and market penetration. 


Are you ready to make these holidays a success? While you focus on how to best market your products to your customers in the Asia-Pacific region, we can help you get your products to your customers on time and without obstacles. Make the shipping process a pleasant experience for you and your customers. 

As Borderguru, powered by Hermes Logistics, we can offer you our cross-border solution to provide your customers with low shipping rates and customer clearance orders.  

Please do not wait for any more; contact us now!  

Uk holidays main

UK Top Shopping Holidays 2022: Get Ready for the Busiest Time of the Year

It is time to get your Shopify store ready for the Holiday Season! Find the most popular UK holidays in 2022 to mark your business calendar. Do not miss the opportunity to succeed in the UK market during these holidays potentially.   

Find further tips to prepare your e-commerce brand for this busy shopping time. Check out our blog “6 Tips to Prepare Your E-commerce Store for Holiday Season.”   

Halloween – October 31st 

This is a holiday celebrated similarly to in the US. There are costume parties, trick-or-treat, and pumpkin carving. In parts of Scotland and Northern Ireland, there are other traditions, such as parades or children dressed in old clothes and walking around the neighborhood (called guising), showing talent, such as singing or reciting a poem to get a treat. In recent years, brands have become famous for special deals and discounts, so it is an excellent opportunity for US online shops to appeal to the UK audience and increase sales.   

 Black Friday – November  25th  

This is one of the US’s most trafficked days of the year, and from 2013 web traffic on this holiday became noticeable in the UK. It has become an important shopping day in this country, as consumers are more aware of it and wait for bargain hunting in online and offline stores. This is beneficial for US brands, as they already have deals for the US market that can be mimicked for the UK.   

Cyber Monday  – November 28th 

Cyber Monday became popular in the UK in 2009 and is now part of the holiday season for many online shops selling to the UK market. It is a popular time to get discounts and bundles from many online brands. 


Free Delivery Day – December 7th 

This day is essential for e-commerce brands, as it is the last day for consumers to buy and guarantee they get them on time before Christmas. It was first introduced in the UK in 2012 and is an excellent opportunity for online brands to advertise free shipping on special offers, attracting the attention of the UK market to their brand and having a higher chance of increasing sales.   

Super Saturday – December 24th  

This is a day when most British do their last shopping before Christmas. It’s a hectic day for offline shops, but don’t get discouraged. As an online shop, you can also profit from this day. For example, you create brand awareness campaigns related to Christmas, special deals on your website for people who want gifts for themselves, or an after-Christmas advantage. Either way, do not miss the opportunity to stay connected to your customers.   

On this day, it is also a tradition for children to hang up their stockings and sleep at night to receive presents from Santa in the morning.     

Christmas – December 25th    

This day is to spend with family and loved ones. It is a day to have traditional food at dinner, like roast turkey with potatoes and parsnips, as dessert, Christmas pudding. Also, kids open up their presents from Santa, and adults exchange gifts. Streets are filled with decorations, and the current King Charles III delivers a speech on national TV. After that, TV is filled with Christmas movies and British soaps.  

Boxing Day – December 26th  

This day, British people use it to spend it with family and friends and go shopping. They expect special discounts as the winter sales start. This is the perfect time for them to redeem gift vouchers received during Christmas and find deals on items they could not get before or during Christmas. 

New Year’s Eve – December 31st  

This is a day to celebrate the end of the year and the beginning of a new one. The British celebrate it with their loved ones by attending parties, in restaurants, bars, on the street, or the massive famous fireworks and parade event in London. After Christmas, online shops should be ready to promote the New Year with campaigns on how their products contribute to goals, aspirations and new beginnings.       


New Year’s Day – January 1st  

For British people, this is a day to relax, visit relatives or friends, wish them a happy New Year, and prepare for the year ahead. To profit from this holiday, online brands must know their target market goals and desires to promote their products accordingly so that their customers feel connected to them, which creates the need to buy. 


Are you ready to take on this holiday season? Apart from marketing measures, your shop must be fully prepared to ship orders accurately and on time to your UK customers. We are here to help you achieve that. Contact us now!  

BorderGuru, powered by Hermes Logistics, can offer you our cross-border solution to help you successfully reach your customers in the UK and worldwide. You will provide them with an excellent checkout and shipping experience, with tax and duty calculations and low shipping costs at checkout.      

mexican holidays

Prepare Your E-commerce Store for Mexico’s Top Shopping 2022 Holidays

It’s that time of the year! Mark your calendar with the most important e-commerce holidays to increase your sales and customer base in Mexico.   

Due to its proximity to the US, it is a major trade partner, and consumers like to buy products from the US, which now is easier than ever with the growth of cross-border e-commerce.   

So, stay and prepare for the busiest shopping time of the year! … You can also check out our blog “6 Tips to Prepare Your E-commerce Store for Holiday Season,” to be fully prepared to succeed in these holidays.   



31st Halloween: This is celebrated the same as in the USA. There are Halloween parties and trick or treat. Not many national brands have deals during this holiday unless they sell Halloween costumes or decorations, but consumers are aware of US brands shipping to Mexico that do so. Be prepared to offer Halloween-themed bundles and discounts.   


2nd Dia de Muertos (Day of the Dead): This day is mainly celebrated with family, and they make an altar for loved ones who have passed away, and some also visit their loved ones’ graves. For foreign brands, if they want to support this holiday, they can post content about it, for example “Feliz dia de los Muertos to all our Mexican customers.”  

18th to 21st Buen fin (Good Weekend): A weekend full of discounts from offline and online stores. This happens every year on the weekend before Thanksgiving (USA). Mexican shoppers expect good deals and discounts from local and international brands that ship to Mexico. You should be ready to have deals and market them through social media ads and Google, as they tend to browse the Internet to find out who has offers during this time.   

28th Cyber Monday: This holiday is the same as in the US. It is only for online shops, and Mexican consumers are aware of it and expect to find discounts from brands over the Internet.   


24th Christmas Eve: In Mexico, this is the day when families gather for the big dinner and have the presents ready for Christmas Day. Some families exchange gifts on this day (like secret Santa). Take this into account for your marketing advertising and communication. 

25th Christmas Day: This day is when everything is close, children open their gifts, and people enjoy being with family.  

31st New Year`s Eve: This is celebrated with family or friends, like in the US. People get ready to ring the bells for the New Year. Some people make twelve wishes while eating twelve green grapes for the New Year. After Christmas, your shop should be ready to promote the New Year with campaigns on how your products contribute to goals, aspirations and new beginnings.   


1st New Year’s Day: A day to relax. Most people just stay at home or visit relatives to wish a happy New Year.   

6th Dia de los Reyes Magos (Wisemen’s Day): This day is celebrated by children leaving a letter or shoe to receive gifts, and then families have a special bread called “Rosca de Reyes.” For this holiday, the presents are for children, so they are the main focus for brands. However, for brands with a different target market, they can promote special discounts referring to “Dia de Reyes”, as currently Mexican consumers are used to this sales time.   

Rebajas de Invierno (January sales) 7th : January sales begin immediately after Dia de Reyes. Here is the time for brands to push sales by promoting winter items and new products that look towards starting a great new year.   


As the holidays approach, make sure you are ready in all areas of your business, from marketing, customer service to shipping, especially when it comes to international shipping, due to high customer expectations and logistical time constraints.   

As Borderguru, powered by Hermes Logistics, we can offer you our cross-border solution that can help you reach your customers in Mexico and around the world successfully. You will be able to provide them with an excellent checkout and shipping experience, with tax and duty calculations and low shipping costs at checkout.   

Make it easy for you and your customers to buy from your e-commerce brand these holidays! Contact us now.